Ricochet: How Elite Discourse Politicizes Racial and Ethnic Identities

Political elites often discuss racial/ethnic outgroups in a critical light. I claim this discourse raises the salience of group identity while impugning its worth, thus inducing differential political reactions among high and low identifying group members. Specifically, high identifiers will engage in political efforts that restore their identity’s positive value by displaying ingroup favoritism and challenging the source of their group’s devaluation. In contrast, low identifiers will actively decline political opportunities to bolster their group’s devalued status. Using a national survey experiment, I randomly assigned eligible but unregistered Latino voters to a control group without elite discourse; a non-devaluing condition with elite discourse focused on illegal immigration; or, a devaluing condition with elite discourse focused on illegal immigration and critical of illegal immigrants. High identifying Latinos in the devaluing condition expressed greater pro-Latino political attitudes and a stronger intention to register and vote in a pending presidential election. This dynamic was absent in the other conditions and unrelated to Latinos’ partisan identity. These results suggest an identity-to-politics link is robustly forged among high identifying group members when they sense a devaluation of their group.